How do you address the audience? The act of speaking to a large crowd has become an important and necessary thing in our time in which media and social networking play a very prominent role. Therefore, talking to people is no longer arbitrary or happens as agreed upon in developed societies and the business environment, so you need to convince people if you want to promote your product or even your idea! In job interviews, promotions, or even for a university professor, all of these people need public speaking techniques as well as the ability to persuade and captivate the listener. All these requirements are caused by the rhythm of life in our current age, we can group them into what is called the art of rhetoric